Cognitive Operations in Eco-friendly Car Advertising

نویسندگان

چکیده

This paper presents a corpus-based analysis of printed eco-friendly car advertisements in English line with the growing consumer interest environmental issues and development green advertising. The aim research is threefold: 1) to unveil content cognitive operations (for purpose this research, metonymy, metonymic chain, metaphoric amalgam metaphor) underlying ads their modes representation; 2) examine relationship between (i) these conceptual claims made by advertisers, (ii) advertisers text-image interaction. In light, yields two major findings: a) our corpus are usually rendered visual verbal modes; b) correlate interplay. conscious use mechanisms can help manner which messages interpreted.

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ژورنال

عنوان ژورنال: Selim: Journal of the Spanish Society for Medieval English Language and Literature

سال: 2022

ISSN: ['1578-7044', '1989-6131']

DOI: https://doi.org/10.6018/ijes.469131